25 years in the making

Of all the rubs in our product range, the All Purpose BBQ Rub is the recipe that has taken the longest to develop.

After every trip to America we brought back a suitcase full of rubs and inspiration to The Netherland. Over the course of 25 years, the recipe was improved each time, until we were completely satisfied with the current, powerful spice blend. Our friends, who took part in competitions with this rub in the emerging Dutch barbecue scene, were extremely enthusiastic about the end result. That finally made us decide to introduce the rub to a wider audience.

A true all-rounder

The spices in the All Purpose BBQ Rub are of very high quality, so they go well with the strong smoke and grill flavors of the barbecue.

In addition, the rub consists of 100% natural ingredients. As the name implies, this is a rub that in all 50 states of America is seen as a real ‘all-rounder’, which combines well with almost everything.

Taste Guide

The robust All Purpose BBQ Rub compliments the flavor of good meat or poultry and is powerful enough for all BBQ preparations. It is ideally suited as a base for your own recipe.

The rub is available in a 180 gram and 2200 gram package.

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